While Google Analytics, Omniture WebCatalyst and other established forms of web analytics are napping, there are new breads of analytics being brewed under the radar to cater more specifically for web marketers who are in need of competitive analysis and overall site visibility analysis. All forms of web analytics are powerful when utilized properly, but what struck me with the wow factor is that this new web analytics tool was almost everything I would ask for as a search marketer simply from the preview session. When this tool is ready to be released into the public, there will be many interested parties that will openly want to hedge their bets with them.
Google Trends joins the ranks of Alexa in providing competitive analytics for measuring a website’s traffic. Google Trends for Websites. This is surprisingly accurate since all the data comes from and install base of general users in the millions. Alexa toolbar used to be a good standard in measuring website traffic until the install base of tech users overtook the general population user base. This led to large inaccuracies reported by the Alexa tool bar and ranks.
Google Adwords has been written up for its price fixing practices on SEOBook by Arron Wall. You can read the article in its entirety at SEOBook. Anyone who have done extensive PPC advertising tend to agree with the unfair practices at Google that deal with arbitrary price floors, preferential pricing, and special ad units. But then again, Google is a publicly trade company that is for profit, and these may be seen as unfair price fixing practices, it meets about every profit motive of a monopoly in the internet advertising space.
Notice how Google news carries no AdWords advertising? Because advertisers would be pissed off if news readers were clicking on their AdWords with no intention of buying products. Remember the success of AdWords relies on the high levels of successful conversions on every click.
Continue reading ‘Keep Search Results Clean of News Headlines’
Does a PDF pass pagerank from the embedded links? The answer is not discussed in the wide open. However, if you were to search for PDF pagerank, and every pdf file returned in the search results are assigned pagerank values by Google. The Standford PDF paper has a pagerank of 8 while the actual host has a pagerank of 7. It may be safe to assume that popular white papers carry a lot of linkage authority. There are a couple of seo websites that have built their reputation on these types of white papers even if they are a little dated.
Yes, it is very possible to beat Wikipedia on Google. For long lengths of time the Wikipedia entry that I had created for a particular keyword dominated the search engines, and my website has finally regained a higher position than the Wikipedia entry. May be Google is pulling the plug on driving so much search traffic to Wikipedia because certain search terms are not necessarily to the user’s best interest when they see Wikipedia every time they perform a search on Google. There’s a lot more useful information outside of Wikipedia.
Webmasters can set the Googlebot crawl rate to faster. The initial setting available to every webmaster is Normal and Slow. However, when Google determines that if your website updates on a very frequent basis with fresh content, the faster crawl rate radio button becomes live where you can enable it and click on the save button. This crawl rate becomes active only for ninety days, and automatically disables itself afterwards. Googlebot crawls take up a lot of resources on the website host and Google processing power.
Those who are practicing standard SEO without applying advance techniques have no future. It is true that standard SEO have a diminishing return of the effort spent on optimization. However, almost every SEO are already applying social bookmarkings to create additional influence with the search engines. With every update, and every algorithm change, SEO’s will adjust accordingly regardless of whether it is purely white hat, grey hat or black hat.
Need that extra pop for better search rankings after exhausting all available backlink sources? It may be time to start re-evaluating your website’s internal links. This weekend, by re-optimizing multiple areas of internal links on several websites brought a bump of up on average of five spots on the first page of search results. Every website should take a page of Wikipedia’s tactics of creating as many internal links as possible. Certainly it doesn’t look nice on content with a vast amount of hyperlinks, but the internal links can be masked to blend with the content via CSS.
Microsoft backed out from acquiring Yahoo, taking a back seat to internet search at number three once again. With all the money and technology prowess from its engineers, MSN has never been able to fix their search platform to perform better indexing, remove duplicate content, nor fix multiple sub-domain issues. Thus these are some of the main reasons why it will be forever playing catch up with its search platform. Remember how hyped up Live search was before its release into the public? Well, when was the last time it managed to return half usable and decent search results?
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